Week 6

Q.11 Using your chosen e-commerce company, analyse their strategy for management of the upstream and downstream supply chain.
Concepts that should be included are as follows:

• Push vs pull supply models
• Vertical integration vs disintegration vs virtual integration
• Partnership management and value networks
• Procurement and fulfilment strategies

Push vs pull supply models

Property Pal use push and pull models to sell their houses and firstly i am going to talk about push model. Property pal get the house information and then put this information on their website for customers to view. Using the pull model property pal get house and other details and feedback from their customers and estate agents and then they put it this on the website for other customers to view.

Vertical integration vs disintegration vs virtual integration

Property Pal uses information and communication to allow to provide a customized service by outsourcing production and other functions to third parties. The characteristics of property pal using virtual organisations is that use of communication technology, flexible and responsive and reliance on structure.

Partnership management and value networks

Property Pal are a growing company and to show this they have brought mortgage and property plus omagh so it shows they are a growing buisness. The aim of is to improve the competitiveness and prosperity of their buisness organizations

Procurement and fulfilment strategies

Property pal have Procurement and fulfilment strategies in their buisness and this has played a fundamental role in helping companies reach the goals of “supply chain integration”. The Internet changes the role and type of relationships between the various players, creating new value networks and developing new business models.