Week 8

Q.13 For your selected e-commerce site, assess the ease (or not) with which you can find the site using a search engine. Type some of the company’s branded products or key themes into a search engine. Discuss what is returned. Pay particular attention to ‘paid for’ results. Also, check where competitors appear. Interpret the results. Provide recommendations.

When on one of the largest search engines on the internet i have found out that when i typed property pal into their search engine their website appeared first on the list. This makes it very easy to find their website if a customer or user new the name of their site. I then typed in buy property into googles search engine as an experiment to see how far down the list their website would be. The result is that their website is not in the top ten pages so if a customer would not get their site as they would be board browsing after the tenth page and the same goes for when i typed in buy property in Ireland. I have found out that propertynews.com, daft.ie and propertyfile.net are the main search results when it comes to looking for property in Ireland.

The diagram below shows me searching for propertypal on the internet and also it shows when property pal is typed in the search engine it appears first on the results.

 

All the searching i have done and i have not found one link to property pal that has being payed for that appears on the right hand side. I also searched for a house in the area i am from and the results i got back are not good for property pal as they were no were to be seen in the results. I would recomend that property pal pay Google and other search engines so that their pages can be accesed more easily as this will help them against competition. The only way customers will every access their website if if they are told about it or move up in googles pecking order