Week 9

Q.14 ‘Traffic building’ is the process of increasing the number of people who will visit an e-commerce web site. It covers many of the techniques shown in the ‘green’ boxes on slide 10 of this week’s (week 9 CRM) slides. Specifically for your chosen web site, describe the main types of online marketing communications that it could use for traffic building. Justify how each of these types is applicable to your site.

There are a few methods that property pal could use to increase the number of people who visits their site and i am going to talk about them in detail. The first method i am going to talk about is search marketing and search engine optimizationand this would benifit property pal as usually the earlier a site is presented in the search results or the higher it ranks the more searchers will visit that site.

Below is a graph of a company that monitered SEO in their buisness when they introduced it to their company and the effects howed that traffic increased.

Graph came from “http://freedig.blogspot.com/2008_01_01_archive.html“

I would not recommend property pal to use pay per click as they are a small buisness paying for people to view their website.

I would also recomend property pal to use offline communications as a way of traffic building on their website. A few ways of doing this that i feel would be a suitable are advertising in newspapers and also maybe sponing an event or sports team. Also direct mail, exhibitons and worrd of moth are good ways to get property pals webstite more users browsing their pages. Online partnerships would alos help traffic building and they have started to do this as they have teamed up with an Omagh estate agents and alos they have some large companies advertising on teir site such as sky and PC world.

Interactive ads and viral marketing would not be two that i would reccomend that much although display ads/banners and passing along emails would help build their traffic on propertypal.com. Even tho Property pal is not one of the leading property websites the points that i have talk about would help traffic building on their website.