Week 2
Q1. Examine the web site that you have chosen. Please provide a short description of the web site in everyday language. Please insert a screen shot of the web site into your answer.
Propertypal.com is a website that sells properties and does not charge its users to list their properties on their website. On their home page using the latest technology customers properties are pin-pointed accurately on Google maps. Property pal gives customers the opportunity to have unlimited photographs of their property and customers are also given the option of free virtual tours of their property with every EPC. EPC is short for Energy Performance Certificates and this tells the customer how energy efficient their home is on a scale of A-G, the most efficient homes (band A) should have the lowest fuel bills.
Q.2 Use some search engines or industry sources (e.g., trade magazines online, Financial Times, etc) to carry out desk research to find out specific quantitative information about the size of the business behind the web site. Try to determine figures for turnover, number of employees, and profit for specific (recent) years. Please do so without directly contacting the company.
www.propertypal.com has currently £4.044 Billion worth of property listed on their website from across Northern Ireland. The Buisness was established in Co.Antrim in Northern Ireland and in July 2008 Propertypal brought Mortgage and property plus Omagh into their buisness and this shows that propertypal are expanding and growing.
.3 Take some time to research the business behind your site. Is the web the only channel to market for this business? If so, please describe your understanding of how this business came about. If the web is not the only channel, please describe the other channels in detail. Use Channel Chain Maps (see Week 2 slides here) if possible. Try to find out how much business is won by each channel.
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